SATISFACTION, TRUST, INVOLVEMENT AND PROPENSITY TO NEW TECHNOLOGIES AS PREDICTORS OF IMPULSE PURCHASE

Resumen

The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.